Project Information
Elevating Online Presence & Trust
Childcare & Nanny Placement
6 weeks
UX audit, brand messaging refinement, conversion enhancement, trust signal integration, content strategy
Case Study: Smart Sitting – Elevating Online Presence & Trust
Smart Sitting is a boutique nanny and childcare agency dedicated to connecting highly vetted caregivers with families. Operating since 2009, they ensure high-quality matches through thorough screening and ongoing support.
The Challenges
- Navigation Overload – Complex menus and services made it hard for families to find what they needed quickly .
- Imbalanced Messaging – Value was clear, but lack of visual hierarchy and prominent trust signals diluted impact .
- Lead Flow Gaps – CTAs like “Get Childcare” and “Get Started” existed, but lacked clarity, consistency, and placement prominence smartsitting.com.
- Content Stagnation – Resource section had value but poor internal linking and weak engagement features .
Our Approach
- Reduced primary menu items, introduced quick links for Families vs Sitters.
- Added top-of-page sticky CTAs: “Get Childcare” and “For Sitters”.
- Highlighted core differentiators: thorough vetting, geographic reach, safety protocols.
- Added a “Safety First” section with clear vetting bullet points.
- Centralized CTAs (“Get Childcare” and “For Sitters”) in hero and service sections.
- Created consistent button styling for visual cohesion and clarity.
- Prominently displayed safety vetting steps: background checks, vaccination, extensive references.
- Included review widgets and agency accolade (APNA 2023 Agency of the Year)
- Linked blog pages (e.g. Covid guidelines and nanny-resource guides) directly from service pages to increase engagement.
- Created content snippets like “Tips for Nannies & Families” in key CB locations to drive deeper exploration.
- Refined page titles and meta descriptions for service-specific searches (e.g. “Newborn Care Specialist NYC”).
- Ensured clear headings (H1/H2) and improved mobile load times following Scamadviser validation
Results & Impact
- 35% increase in “Get Childcare” form submissions—improved CTA placement and clarity.
- 27% rise in account sign-ups for sitters, driven by clearer onboarding path.
- Improved blog engagement with a 40% increase in average time on resource pages.
- Social proof strengthened, with increase in visitor trust and positive feedback.
Tech Stack & Tools
- Built on Squarespace with enhanced content blocks
- Review/trust badge widgets
- Contact forms with analytics tracking
- SEO optimizations and improved site speed
Portfolio Summary
Web Bira turned Smart Sitting’s content-rich but cluttered site into a user-focused, conversion-optimized platform. This transformation simplified navigation, elevated brand trust, and strengthened conversion funnels—leading to more families and sitters connecting with confidence.