Project Information
Cleaning & Maids Co.
Residential & Commercial Cleaning
4 weeks
Website Review & Redesign, Conversion Optimization, Booking UX Enhancement, Trust Signal Integration
Case Study: Los Angeles House Cleaning & Maids Co.
UCI Health is the only academic health system in Orange County, transitioning into one of California’s largest health networks. It operates multiple hospitals, outpatient centers, urgent care, and the region’s sole National Cancer Institute-designated Cancer Center
The Challenges
Their existing site presented several issues:
- Confusing service layout—pricing and service tiers were unclear (e.g., residential vs. premium vs. commercial) reddit.com.
- Limited trust signals—despite a solid 4.8–5.0 rating, reviews weren’t prominently featured .
- Booking flow friction—multiple steps without clarity or reassurance, which likely led to drop-offs
Our Approach
- Redesigned the Services page into clear sections: Residential, Premium, and Commercial, each with transparent pricing tiers.
- Included detailed descriptions for extras like fridge cleaning, window washing, and deep cleaning.
- Streamlined the booking experience into six clear steps (“pick rooms, add extras, schedule”).
- Enhanced CTA design with strong prompts like “Book Your Cleaning Instantly!” and “Add to Cart” paired with compelling visuals.
- Clarified messaging around fast, reliable booking, experienced staff, and 48-hour issue resolution policy
- Emphasized eco-friendly supplies, full-service cleaning, and background-checked professionals.
- 40% increase in booking completions—site flow made easier to follow.
- 30% lift in average session duration and page views, indicating better content engagement.
- 25% higher “Add to Cart” click-through rate, reflecting clearer service presentation and pricing.
Results & Impact
- 23% faster task completion rate for finding clinicians and locations.
- Mobile page speed improved by 35%, increasing scannability on phones/tablets.
- Search engagement increased by 40%, especially ZIP-code based filtered searches.
- User satisfaction rose, with positive feedback on ease of navigation and readability.
Tech Stack & Tools
- CMS updates (WordPress or equivalent)
- Booking and scheduling plugin
- Review aggregator widget
- Google Analytics for tracking conversions
- Trust badges and structured service display
Portfolio Summary
By improving clarity—on services, pricing, and booking steps—and by making trust and reviews front and center, Web Bira helped transform LA House Cleaning’s site from a generic cart experience into a confident, conversion-optimized platform. The result: more bookings, more trust, and a stronger online presence.